The Proust Questionnaire from Le Labo

Punita RiceCulture

Proust Questionnaire from Le Labo DC

Do you have a “signature fragrance” (and is that still something we’re doing?). A woman I know recently went to Le Labo in DC (the fancy fragrance company that makes the beautiful perfume bottles and candles you see all over Instagram/Pinterest/etc), and got a semi-custom fragrance made. I say “semi” because it’s a fragrance they already make, but it’s still custom because (a) they create the fragrance for you in-house, (b) they help you select the fragrance based on a questionnaire you fill out, and best of all, (c) the bottle has your name on it!

I asked her about the process to get it done, and she sent me this link, to Le Labo’s “Proust Questionnaire” (named for Marcel Proust’s madeleine moment, in which the taste of a madeleine triggers an involuntary memory). So you take the Proust Questionnaire from Le Labo, and then Le Labo perfume experts share with you which fragrance “might best fit your being.”

The questionnaire includes items like “if not yourself, who would you be?” (and other fun questions that seem unrelated to perfumes). Le Labo says the questions let them “try to get a better albeit imperfect understanding of people’s personality and hence help them in the complex process of choosing a scent.” Reading and then completing the questionnaire made me nostalgic for the early days of the internet (remember when your friends would forward you emails with a bunch of personal questions that you fill out and then forward on — and always to your hotmail.com/aol.com email address).

If you’re interested, here’s the full Proust Questionnaire from Le Labo…

The Proust Questionnaire from Le Labo

  1. Your chief characteristic?
  2. If not yourself, who would you be?
  3. Your favorite food/drink?
  4. The perfume(s) that have had the deepest impact on you?
  5. Your favorite occupation?
  6. The natural talent you’d like to be gifted with?
  7. Your weirdest extravagance?
  8. Why do you wear perfume and how often?
  9. Your strongest olfactive memory?
  10. Your favourite colour and flower?
  11. On what occasion do you lie?
  12. Your two favorite fashion brands?
  13. How would you like to die?
  14. When and where are you the happiest?
  15. Your favorite motto?

I’m still not sure if these questions will help me find the perfect fragrance… but I still liked answering them. 🙂 Also, a trip to DC for a customized fragrance from Le Labo might be a nice birthday idea (my own 30th is coming up).

If you’re interested in Le Labo’s stuff, but don’t want to fill out the questionnaire or get a custom bottle made, here are some Le Labo products…

P.S. – Also, here’s a link to Le Labo’s “Discovery Set” (5 miniature/samples of their most well-known fragrances, including their famous “Rose 31” and “Santal 33”). Also, here’s my friend Crystal on her personal style.

(Featured image is from Le Labo’s DC location. This post is not a sponsored post and Punlearning is not receiving compensation from Le Labo for this post. However, this post does include affiliate links, which means we may make a small commission if you end up buying something you found here; you can learn more about how this works here. Thanks for supporting Punlearning!)